Green Glamour

e: sarah.malek@greenglamour.co.uk

w: www.greenglamour.co.uk

Green Glamour

GreenGlamour is a sustainable rental e-commerce platform primarily curating Women’s high-end clothing. For now we are focusing on special occasion wear and going out dresses and look to expand to other categories including for men.

The minimum rental period is 3 days and you can rent for as many days as you would like including extended periods during the holiday season.

My vision for GG is to disrupt the way the fashion world has been operating by enabling everyone to rent ALL types of fashion out there without compromising quality or sustainability. I am passionate about reducing the amount of redundant and unused clothes that ends up in landfill and thus helping protect our planet.

The main challenge we are trying to solve for is sustainability. I think shopping for clothes fulfils a deep need and desire for any human being to spoil themselves; but unfortunately, this comes at a COST; both to ourselves and to the planet. We want to change that.

A big concept we are very excited about and that has proven very popular at GreenGlamour is being to sell your wardrobe. It’s proven very easy as customers simply fill a form with the details of the unwanted items, the size and asking price in exchange for store credit for future rentals or cash. The former is better for us as it helps reduce a customer’s carbon footprint even more. I call it a triple whammy: customers give us unwanted items instead of potentially disposing of them; in exchange for renting future items and the best part is what they give to us gets an extra lease on life!