ESGmark® event: Spark & Bloom on Branding Strategy and Ethical Branding

ESGmark® event: Spark & Bloom on Branding Strategy and Ethical Branding

We were delighted to host Jeanne, CEO of ESGmark® member Spark & Bloom and talented brand strategist to talk to our community members about how to incorporate sustainability and ethical credentials into their brand.

We gained a thorough understanding of branding strategy and how to use it to our advanage in 45 minutes. The main takeaways were:

  • Branding has a long history and those most succesful walk the talk.

  • A coherent brand identity and strategy goes a long way to attracting and retaining customers.

  • There are a set of querstions we must ask ourselves when designing our brand strategy. Answering these will help us build a brand that stands the test of time, and competition.

  • No matter what type of business you are (product or service-based, b2c or b2b), a brand strategy will help you capture the needs of your customers.

Learn more about Jeanne’s work at Spark & Bloom and check her work out here.

Branding StrategyWilson & Ward Creativemarketing, ethical branding